2024 Marketing Team
2024 Technology Skills in the Workplace: Marketing Team
Team members:
Lewis Monk | Calendar Creator, Media Planner
DJ/Jaala Best | Graphic Designer, Analysis Researcher, Illustrator
Alastair Vickers | Analysis Researcher, Social Media Advisor
David Iliev | Calendar team, Social Media Tracking Activity
Oliver | Video editor, Reels designer
Bradley | Video editor, Reels designer
What was the problem that we identified?
Bitlink has a lack of social media presence, hampering its potential to reach customers via advertising or word of mouth. There isn’t a set structure or routine to Bitlink’s media strategy for them to follow to help with this goal.
What was our solution to the problem?
Analyse the social media presence of a variety of competitors of Bitlink to see where they have succeeded and/or failed, provide recommendations on where Bitlink should focus its social media presence, and to provide examples of the kind of media that could be posted.
We also provided an example social media calendar for use as a planning tool and created short educational reels for Bitlink’s IoT (Internet of Things) kit.
Results:
Social Media Research for Bitlink Marketing
A document of research and competitor analysis conducted by the team, before making their prototype videos, shorts and reels.
View resource
Bitlink Media Calendar
A prototype document planning future social media content and posts
View resource
Ever wanted to count your steps?
An prototype animated Instagram Reel, based around the Bitlink IoT kit and the "Step Counter" activity.
View resource