bitlink

2023 Technology Skills in the Workplace: Marketing Team

Team members:
Riley Thomas-Lee
Jason Collings
Brendon Peters

What was the problem that we identified?

Bitlink wants to increase the sales of their Internet of Things (IoT) kit. There is some marketing material in print format that has already been developed, however this doesn't showcase the kits in use, and relies on customers taking and keeping a pamphlet.

What was our solution to the problem?

Create a promotional video that highlights the IoT Kit, as well as the digital resources that go alongside it. The video should also highlight the company: Bitlink and follow any other briefings given by the company.

Results:

Promotional Video

This involved identifying the audience for the video, adhering to the customers parameters during planning, gathering customer assets and logos, shooting 'B Roll' footage, conducting interviews, learning how to use modern recording equipment, learning how to edit video to the customer's parameters, uploading the video to the customer's preferred platform.